Kumkum is most often applied by Hindus to the forehead. The reason for this particular location has to do with the ancient Hindu belief that "the human body is divided into seven vortices of energy, called chakras, beginning at the base of the spine and ending at the top of the head. 

Kumkum is most often applied by Hindus to the forehead. The reason for this particular location has to do with the ancient Hindu belief that "the human body is divided into seven vortices of energy, called chakras, beginning at the base of the spine and ending at the top of the head.