Your trusted Colgate Strong Teeth Toothpaste now comes in it’s best ever formulation - With Amino Shakti. This new, best ever Colgate STRONG Teeth formula (previous formula) provides 2X strengthening power by providing protection from mineral loss against acid attack vs. an ordinary fluoride toothpaste. It helps add natural calcium from saliva through fluoride action and strengthens teeth from within. This toothpaste also provides cleaner teeth and fresher breath with regular use, when used as directed as a part of your daily oral care hygiene and regular profession care routine, as directed by a dentist. Colgate is India’s most trusted oral care brand. As a trusted partner, we are committed to doing business with integrity and respect for all people and the world around you.